Black & White PR
Black & White PR was a project for our freelance copywriter who wanted a website for the company he was setting up that offered full PR services.
We wanted the site to focus on the services they offer and the case studies to showcase what they have done.
I also wanted to encourage users to view more of the site, so on the services pages I made sure that case studies and other services were linked at the bottom.
Initial designs used black and white stock imagery to depict the services and on hover revealed a full colour image. Upon further consideration we realised that making it typographical suited the company’s work much better and made it stand out from the competition. To go alongside this design I created an icon set to visually depict the services.