So Choir


I was approached by the creator of “SoChoir” as he wanted to create a logo to grow his brand. The current logo wasn’t a good reflection of the choir and the direction he wanted to take it in. I met up with him to discuss the company and the type of direction he wanted to take it.

He wanted the logo to be fun, social and modern. He also wanted to be able to apply it to merchandise such as pins, bags and flyers. I produced a moodboard for him based on our initial conversation to ensure we were on the same page, then I began to create some initial ideas. I decided to go for a bold and bright logo, to separate it from its competitors like Rock Choir. I presented 3 options to Nic, he’s still considering the options so I have produced mockups of my favourite.