Website redesign for Bulletin PR
Bulletin were looking to refresh their website and bring greater clarity to the offering. We analysed the existing website, identifying areas the site could improve on to present to the rest of the team. I worked with the Senior Designer and a freelance UX consultant to figure out Bulletin’s goals for the new site. I then designed a sitemap and wireframe to establish the layout of the pages and once they were confirmed moved on to high fidelity mockups.
The main goal of the new site (beyond communicating the firm’s core proposition) was to encourage relevant visitors to get in touch with Bulletin. With this in mind, we added prominent contact details on the footer of every page.
The secondary goal was to increase engagement on the site. To do this we added links to similar posts underneath case studies and blog posts to encourage people to travel round the site viewing more posts and increasing their time spent engaging with the brand. We also added links to case studies and client pages as interchangeable footers to further encourage users to view additional pages.